In the previous post, I shared the reaction from the street to the mass mailing done in San Francisco. The message from the street was that this mailing made us look like Jehovah's Witnesses, fundamentalists, and fear mongers.
The reaction from the church was drastically different. In this story from the Pacific Union Recorder, we find this:
PROJECT: Steps to Christ, also has a story about the mass mailing on their website. In their description of the SF Project, they write:
Two questions immediately come to mind:
1. Is mailing a book to a house really taking the gospel to that home?
2. Is the printed page a powerful evangelistic tool anymore?
They also provide how "successful" this mailing has been. Here are the stats:
Homes Reached: 414,445
Materials Requested:
Final Events DVD: 594
The Great Controversy: 528
Focus on Prophecy Bible Studies: 279
Foreign Language Bible Studies: 71
Prayer Requests: 408
If I'm being EXTREMELY generous, I'll say that this created 400 decent contacts.
So, what percentage of the homes "reached" provided at least one seed of fruit? 0.097%
I don't know about you, but I definitely agree that this was a radical idea but it was far from successful.
So, if you had $262,000 to spread the gospel, what would you do with it?
The reaction from the church was drastically different. In this story from the Pacific Union Recorder, we find this:
When [Mark] Ferrell [Pastor of SF Central Church] met Steve Peden, evangelism coordinator of Project: Steps to Christ (www.projectstc.org), an ambitious idea emerged. Peden’s organization had just completed a mass mailing of 250,000 Steps to Christ to Washington, D.C., residents. Would something like this work in San Francisco?
With the 100-year anniversary looming, this might be the perfect time for something radical. At the monthly evangelism planning session, Ferrell presented the mass mailing idea.
A project of this magnitude is costly. The initial proposed budget was $262,000. “We’re not going to worry about the money,” Ferrell told the team. “We are going to pray.” As the Lord moved on hearts, members also began digging deep into their pockets. “And the money just started coming in.”
PROJECT: Steps to Christ, also has a story about the mass mailing on their website. In their description of the SF Project, they write:
This is a Heaven-sent opportunity for the Churches in the greater San Francisco area to take the gospel to every home in this great city through the mass mailing of the book, What's Next? Are You Prepared? (Special edition of On The Edge of Time for San Francisco). This faith venture has reached 414,445 homes with one of the most powerful resources we have for evangelizing the world—the printed page.
Two questions immediately come to mind:
1. Is mailing a book to a house really taking the gospel to that home?
2. Is the printed page a powerful evangelistic tool anymore?
They also provide how "successful" this mailing has been. Here are the stats:
Homes Reached: 414,445
Materials Requested:
Final Events DVD: 594
The Great Controversy: 528
Focus on Prophecy Bible Studies: 279
Foreign Language Bible Studies: 71
Prayer Requests: 408
If I'm being EXTREMELY generous, I'll say that this created 400 decent contacts.
So, what percentage of the homes "reached" provided at least one seed of fruit? 0.097%
I don't know about you, but I definitely agree that this was a radical idea but it was far from successful.
So, if you had $262,000 to spread the gospel, what would you do with it?
Comments
Some examples of poor design are: compressing text of larger books into a two-column format per page (besides the Bible, who reads books that way, anyhow?), Illustration styles that reach a narrow target audience, clinging to design trends that are way outdated, and even using some images inappropriately (such as 9/11 photos...how tasteless).
I see many of these publications are designed how "we" as Adventists think they should look and appeal as if they were already Adventists, or at least Christians from other denominations we are trying to win over.
This is one reason I could never get into "literature evangelism:" why try to "sell" a product you aren't enthusiatic about?